Styled for the season.

Client: Atlanta Apparel — the largest wholesale apparel tradeshow market on the East Coast.

Problem: Develop a year-long campaign for the 2020–2021 relaunch of Atlanta Apparel markets that avoided traditional model-based photography while still highlighting seasonal trends for each market.

Solution: Say hello to our illustrated models — styled in the season’s top trends, with insights from our in-house fashion experts. For the 2020–2021 campaign, we created a cast of characters for each season, complete with interchangeable patterns and curated color palettes. The campaign kicked off with the October 2020 market, themed Spring Garden Party, setting the tone for a fresh, fashion-forward relaunch.