Client: Atlanta Apparel, the largest apparel wholesale tradeshow market on the east coast.
Problem: Create a year-long campaign for the upcoming relaunch of Atlanta Apparel markets for 2020-2021 that didn’t incorporate model based photoshoots and showcased the trends of the season for each market.
Solution: Say hello to our illustrated models, wearing the latest trends with advice from our in-house fashion experts. For this year’s campaign we created four seasons of ladies, each with swappable patterns and dedicated color palettes. The focus for this presentation is the launch of the campaign with our October 2020 Spring Garden Party.
Featured Deliverables: Magazine Ads, Direct Mailer, Social Posts, Bag Giveaway, Safety Wristbands, Signage, Virtual Fashion Show Lookbook & After Market Calendar Giveaway
Roles: Designer, Illustrator, Campaign Development, Motion Graphics
