A modern & bold bride.

Client Formal Markets Atlanta’s premier social occasion market featuring bridal, prom, homecoming, quinceañera, wedding party, men’s formalwear, and evening attire.

This trade-only event takes place twice a year and showcases top designer lines and essential fashion trends, paired with educational seminars, runway shows, and curated experiences to energize and equip business owners year-round.

Challenge Design a bold and funky new visual campaign for the September Market, inspired by the modern bride. The campaign needed to use trend-researched colors and work seamlessly across all touchpoints before and during the event.