Styled for the season.
Client: Atlanta Apparel — the largest wholesale apparel tradeshow market on the East Coast.
Problem: Develop a year-long campaign for the 2020–2021 relaunch of Atlanta Apparel markets that avoided traditional model-based photography while still highlighting seasonal trends for each market.
Solution: Say hello to our illustrated models — styled in the season’s top trends, with insights from our in-house fashion experts. For the 2020–2021 campaign, we created a cast of characters for each season, complete with interchangeable patterns and curated color palettes. The campaign kicked off with the October 2020 market, themed Spring Garden Party, setting the tone for a fresh, fashion-forward relaunch.
Featured Deliverables
Magazine ads
Direct mailer
Social posts
Tote bag giveaway
Onsite signage
Fashion show lookbook
Calendar giveaway
Roles:
Designer, Illustrator,
Campaign Development
A UX Study on Education during Quarantine
The US education system has relied primarily on face-to-face interactions in school buildings for generations. But now they are operating almost entirely virtual.
This rapid shift has dampened morale among both teachers and students. At the same time, it has forced educators to learn how to use new technologies very quickly.
Teachers and students miss seeing each other every day. The rituals of school—from mundane daily routines to milestone celebrations—have suddenly been struck from the calendar.
The Original Problem
The problem I suspect is that students and parents are stressed by online education/working from home and need structured communication with teachers.
4 Types of Education Applications
• Group Video Meet Up Apps
• Student Differentiation Apps
• Educator Communication
• Supplementary Activity Apps
Pivot
After doing my user interviews, I have found that teachers were having more problems with scheduling and task tracking than with communication. Teachers also placed a high importance on increasing student morale, stating that students have lost a sense of normalcy and routine.
By including a community board, similar to a real in-class bulletin board, where students can share their work with peers.
Primary Features
A Visual Calendar / Schedule Would Be:
• Visual tracker for parents and students
• Teachers set assignments for students
• Teachers can schedule board meetings
and one on one conferences with parents
• Parents monitor students and assignments
• Parents can set boundaries during work
A task list would be:
• To do list for students to follow and check off to have a feeling of accomplishment
• Allow for parents to add extra tasks (ex: chores)
• Allow for parents to monitor student activity
Version 1
A selection of the app
screens made in Figma.
