Curated for museums.

Client: AmericasMart Atlanta & The Museum Store Association

Problem: Drive buyer traffic to a new location at AmericasMart that features gift product types that could be sold in museum stores. Museum Collective is new category location created in January 2019 of gift product located at AmericasMart. The purpose was to drive buyer traffic to the new location and create a distinctive brand for this category.

Solution: Create an category identity unique to Market that would attract buyers to this new location. Make them feel like they walked into a curated Museum store.